Retailers are navigating a landscape where the traditional lines between value-focused and affluent consumers are blurring. As The Wall Street Journal recently highlighted, even higher-income shoppers are increasingly seeking value—and it's no longer just about price sensitivity.

In a recent LinkedIn post, Parker Avery’s CEO, Clay Parnell, pointed out a critical truth:

“We could be talking about the same consumer—financial stress and low consumer sentiment are impacting most of the population.”

While tariff uncertainties are top of mind for many retail leaders, success in this climate requires more than watching policy. It demands operational excellence in the present—optimizing stores, channels, assortments, pricing,  and inventory based on current realities.

If your retail strategy needs to adapt to today's evolving consumer behaviors, The Parker Avery Group is here to help. Our team brings decades of hands-on retail experience and deep industry insights to drive measurable results.

Book a discovery call today to explore how we can support your success.